View the direct-to-consumer YouTube advertisements at the following link (you will need to type this into your web browser). These contain a sample of ads for a wide array of pharmaceutical adver- tisements by several manufacturers (www youtube.com/watch?v=-6GUdjb6wMI), As you examine these advertisements. make a table to address the following issues:

a. Do these advertisements seem to focus on a particular target market in terms of the cohorts discussed in the chapter on market segmentation (Chapter 6)?

b. In terms of the emotional appeals used in the advertisements, which ones use fear? Humor?

c. Would you classify any of the individuals as spokespersons? Which advertisements? Why so? Why not in particular ads?