What are the promotion objectives Cheyne Morgan should include in his plan? What promotion methods should he use to achieve those objectives?

Cheyne Morgan raced out the front door of the Target store where he worked as soon as his beeper sounded. In his pickup truck, he heard the call on his special radio scanner: “Highway 18 Fire Department, there is a grass fire at the old McCullough place. That’s a mile down the old dirt road just past the Wilson house.” The directions might appear cryptic to someone who had not grown up around West Tarrytown, but it was all Cheyne needed to know. Upon arriving at the fire, Cheyne quickly pulled on his fire-retardant bunker pants and boots. He left his Nomex hood, helmet, and fire pants in the back of his truck—he would not need them for this fire.