What conclusions do you draw about (a) yourself as a consumer, and (b) the performance of each

Question:

What conclusions do you draw about

(a) yourself as a consumer, and

(b) the performance of each of the businesses in Exercise 1?

Assess whether any of these businesses managed to develop a sustainable competitive advantage through the way it won your loyalty.

Exercise 1

Identify three service businesses you buy from on a regular basis. For each business, complete the following sentence: “I am loyal to this business because . . .”

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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What conclusions do you draw about (a) yourself as a consumer, and (b) the performance of each

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ANSWER In Exercise 1 youve identified three service businesses that you buy from regularly and stated the reasons for your loyalty Lets consider how e...View the full answer

Essentials Of Services Marketing

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