What factors do service companies need to understand in order to choose a distribution strategy for going

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What factors do service companies need to understand in order to choose a distribution strategy for going international that still allows it to control its intellectual property and sources of value creation?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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What factors do service companies need to understand in order to choose a distribution strategy for going

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Service companies need to take several factors into account when choosing a distribution strategy for international expansion all while retaining cont...View the full answer

Essentials Of Services Marketing

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