What is the difference between mark-up and margin? (A) Mark-up is based on customers perceptions, margin is

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What is the difference between mark-up and margin?

(A) Mark-up is based on customers’ perceptions, margin is based on producers’ perceptions.

(B) Mark-up is based on bought-in price, margin is based on selling price.

(C) Mark-up is based on a fixed percentage, margin is variable.

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