What promotion blend would be most appropriate for producers of the following established products? Assume average- to
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What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer:
(a) chocolate candy bars,
(b) car batteries,
(c) castings for truck engines,
(d) a special computer used by manufacturers for control of production equipment, (
e) inexpensive plastic rain hats, and
(f) a phone case that has achieved specialty product status.
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