What promotion blend would be most appropriate for producers of the following established products? Assume average- to

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What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer:

(a) chocolate candy bars,

(b) car batteries,

(c) castings for truck engines,

(d) a special computer used by manufacturers for control of production equipment, (

e) inexpensive plastic rain hats, and

(f) a phone case that has achieved specialty product status.

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Essentials Of Marketing

ISBN: 9781260736830

17th Edition

Authors: William Perreault

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