What role does customer perception play when setting prices?

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Question Posted: Feb 02, 2024 05:03 AM

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What role does customer perception play when setting prices?

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Customer perception is a critical factor in the pricing strategy of any product or service This is due to the following reasons 1 Perception of Value ...View the full answer

Essentials Of Marketing

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