What should be the marketing strategy of the Bright Light Innovations team for the Starlight Stove? Why?

The top management team of Bright Light Innovations is preparing to meet and review its market situation. The team is a combination of students and faculty from Colorado State University’s

(CSU) Colleges of Business and Engineering:

Dr. Bryan Wilson, Paul Hudnut, Ajay Jha, Sachin Joshi, Katie Lucchesi, Dan Mastbergen, Ryan Palmer, and Chaun Sims.

They are excited about the Starlight Stove product they have developed—and passionate about the opportunity that it provides to improve the quality of life for some of the world’s poorest people. They know they have a great technology, but they need a marketing plan to bring this product to market.