Why does services marketing need a special approach?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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Why does services marketing need a special approach?

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Services marketing requires a unique approach due to several key characteristics that differentiate services from physical goods These differences hav...View the full answer

Essentials Of Services Marketing

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