Why is the target market placed in the center of the Four Ps in the text diagram
Question:
Why is the target market placed in the center of the Four Ps in the text diagram of a marketing strategy (Exhibit 2–4)?
Explain using a specific example from your own experience.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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