Why might transaction marketing be less effective than relationship marketing in the long run for, say, a

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Why might transaction marketing be less effective than relationship marketing in the long run for, say, a car manufacturer?

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Question Posted: Feb 02, 2024 05:05 AM

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Why might transaction marketing be less effective than relationship marketing in the long run for, say, a

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Transaction marketing and relationship marketing represent two different marketing approaches each with its unique strengths To understand why relatio...View the full answer

Essentials Of Marketing

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