1 In their reckoning these elements are: customers, value propositions, product/service offerings, value creation mechanisms, and value...
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1 In their reckoning these elements are: ‘customers, value propositions, product/service offerings, value creation mechanisms, and value appropriation mechanisms’.
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Strategic Management Awareness And Change
ISBN: 9781473786530
10th Edition
Authors: John Thompson, Frank Martin, Jonathan Scott
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