11-1. Explain why ROI might not be the best measure of firm performance. ...

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11-1. Explain why ROI might not be the best measure of firm performance.

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Strategic Management And Business Policy Globalization Innovation And Sustainability

ISBN: 9781292060811

14th Global Edition

Authors: Thomas L. Wheelen Alan N. Hoffman J. David Hunger , J. David Hunger , Alan N. Hoffman , Charles E. Bamford

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