15. Means of guarding against the failure of an internal venture include all of the following except

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15. Means of guarding against the failure of an internal venture include all of the following except _____ .

a. strategic alliances

b. a structured approach to project selection

c. a structured approach to management

d. integration of R&D and marketing to improve commercialization

e. entry on a significant scale

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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