15. Means of guarding against the failure of an internal venture include all of the following except
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15. Means of guarding against the failure of an internal venture include all of the following except _____ .
a. strategic alliances
b. a structured approach to project selection
c. a structured approach to management
d. integration of R&D and marketing to improve commercialization
e. entry on a significant scale
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Related Book For
Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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