2. Does vertical integration help Motorola establish a competitive advantage, or does it put the company at a competitive disadvantage?

Break up into groups of three to five people. Appoint one group member as a spokesperson who will communicate your findings to the class when called upon to do so by the instructor.
Then read the following description of the activities of Seagate Technologies and Quantum Corporation, both of which manufacture computer disk drives. On the basis of this description, outline the pros and cons of a vertical integration strategy. Which strategy do you think makes most sense in the context of the computer disk drive industry?