2 Walt Disney Corporation became hugely successful and influential on the back of cartoon films, beginning with
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2 Walt Disney Corporation became hugely successful and influential on the back of cartoon films, beginning with Mickey Mouse. In more recent years, theme parks and ‘mainstream’
movies have also been vitally significant. In addition, a number of proposals have bitten the dust. As a consequence, in 2004, the CEO Michael Eisner was under considerable pressure from some shareholders to resign. Research and evaluate the various strategic options pursued by Disney. Where should it seek to develop next?
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Related Book For 
Strategic Management Awareness And Change
ISBN: 9781473786530
10th Edition
Authors: John Thompson, Frank Martin, Jonathan Scott
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