8. _____ refers to the fact that decision makers who have strong prior beliefs about the relationship

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8. _____ refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of these beliefs, even when presented with evidence that their beliefs are wrong.

a. Reasoning by analogy

b. Representativeness

c. Prior hypothesis bias

d. Escalating commitment

e. Cognitive biases

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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