=+ LO4. Learn the major avenues for developing a competitive advantage based on differentiating a companys product
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=+ LO4. Learn the major avenues for developing a competitive advantage based on differentiating a company’s product or service offering from the offerings of rivals.
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Essentials Of Strategic Management The Quest For Competitive Advantage
ISBN: 9780078137143
2nd Edition
Authors: John Gamble, Jr. Arthur Thompson
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