=+technology transfer, (2) combining related value chain activities to achieve lower costs, and/or (3) leveraging use of a well-respected brand name.

Outback Steakhous e

• Outback S teakhouse

• Carrabba’s I talian G rill

• Roy’s R estaurant ( Hawaiian f usion c uisine)

• Bonefi sh Grill (Market-fresh fi ne seafood)

• Fleming’s Prime Steakhouse & Wine Bar

• Lee Roy Selmon’s (Southern comfort food)

• Cheeseburger i n P aradise

• Blue Coral Seafood & Spirits (Fine seafood)

L’Oréal