Understand why a companys resources and capabilities are central to its strategic approach and how to evaluate
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Understand why a company’s resources and capabilities are central to its strategic approach and how to evaluate their potential for giving the company a competitive edge over rivals.
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Related Book For
Essentials Of Strategic Management The Quest For Competitive Advantage
ISBN: 1259546983
5th Edition
Authors: John Gamble, Arthur Thompson, Margaret Peteraf
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