4. TEAM EXERCISE Form small groups and study two websites that advertise competing products. For instance, you might choose the websites of two car makers, two television shows, or two music producers. Have each person in the group, working alone, compare and contrast the two sites according to these three criteria:

a. the kind of information they provide: hard, technical information or more emotional information

b. the use of multimedia such as animation, sound, or video

c. the amount of interactivity they invite — that is, the extent to which you can participate in activities while you visit the site After each person has separately studied the sites and taken notes about the three criteria, come together as a group. After each person shares his or her findings, discuss the differences as a group. Which aspects of these sites caused the most difference in group members’ reactions? Which aspects seemed to elicit the most consistent reactions? In a brief memo to your instructor, describe and analyze how the two sites were perceived by the different members of the group.