Big Box Corp. wants it employees to behave more consistently with the digital technology retailer’s core value of mutual support (being helpful and cooperative with coworkers).

Big Box executives believe that most employees strongly support this value, but they do not enact the value in as many situations as is possible. Explain why Big Box employees do not act consistently with this value, even if it dominates their personal values. Also, suggest what steps Big Box can take to help employees enact the mutual support value more often.

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