An audience-centered approach to communication a. Starts with the assumption that the audience is always right b.

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An audience-centered approach to communication

a. Starts with the assumption that the audience is always right

b. Improves the effectiveness of communication by focusing on the information needs of the audience

c. Is generally a waste of time because it doesn’t accommodate the needs of the sender

d. Always simplifies the tasks involved in planning and creating messages

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Excellence In Business Communication

ISBN: 9780134319056

12th Edition

Authors: John Thill, Courtland Bovee

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