How has content sharing through social media changed the information gathering habits of many consumers and professionals?

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How has content sharing through social media changed the information gathering habits of many consumers and professionals?

a. They frequently “snack” on large numbers of small pieces of information and bypass larger documents that would take more time to read.

b. Everyone above a certain level in the organization has content readers who “pre-read” documents and messages to select the most important.

c. All major business decisions now rely on the “hive mind,” the collective input of a professional’s business network.

d. Information that doesn’t have a catchy teaser is routinely ignored.

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Excellence In Business Communication

ISBN: 9780134319056

12th Edition

Authors: John Thill, Courtland Bovee

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