Message Strategies: Analytical Reports [LO-1],

[LO-5] Anyone looking at the fragmented 21st-century landscape of media and entertainment options might be surprised to learn that poetry was once a dominant medium for not only creative literary expression but also philosophical, political, and even scientific discourse. Alas, such is no longer the case.

Your task: With a team of fellow students, your challenge is to identify opportunities to increase sales of poetry—any kind of poetry, in any medium. The following suggestions may help you get started:
● Research recent bestsellers in the poetry field and try to identify why they have been popular.
● Interview literature professors, professional poets, librarians, publishers, and bookstore personnel.
● Consider art forms and venues in which verse plays an essential role, including popular music and poetry slams.
● Conduct surveys and interviews to find out why consumers don’t buy more poetry.
● Review professional journals that cover the field of poetry, including Publishers Weekly and Poets & Writers, from both business and creative standpoints.