Planning: Creating an Audience Profile, Selecting Media [LO-1], Chapter 3 You are in charge of the “Save the Environment” campaign in your neighborhood, and it has recently received negative attention. Local communities have criticized its members for littering in the area, corporate sponsors are deciding to pull out, and your own team’s motivation levels are falling. Keeping each support group in mind, how do you plan to respond?

Which medium or media do you think would be most effective in conveying positive messages and regaining confidence among each target audience?