The final phase of the AIDA method a. Provides in-depth information to help generate interest. b. Reduces

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The final phase of the AIDA method

a. Provides in-depth information to help generate interest.

b. Reduces resistance by increasing the audience’s desire.

c. Calls for action.

d. Captures the audience’s attention.

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Excellence In Business Communication

ISBN: 9780134319056

12th Edition

Authors: John Thill, Courtland Bovee

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