The first phase in the AIDA model is to a. Do your research. b. Gain the audiences

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The first phase in the AIDA model is to

a. Do your research.

b. Gain the audience’s attention.

c. Analyze the audience.

d. Call for action.

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Excellence In Business Communication

ISBN: 9780134319056

12th Edition

Authors: John Thill, Courtland Bovee

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