Which of these is a wise approach to social media etiquette?

a. Unless you are posting on your company’s Facebook or Twitter account, you don’t need to worry about etiquette.

b. Whenever you represent your company online, you must adhere to a high standard of etiquette and respect for others.

c. The rough-and-tumble nature of online interaction is what makes it so valuable; don’t hold back when you post or respond to other posts.

d. Follow your company’s digital media policy if one is available, but otherwise be yourself.