Writing: Creating a Businesslike Tone; Media Skills:

Email [LO-3] Read the following email message and then

(1) analyze the strengths and weaknesses of each sentence and (2) revise the message so that it follows this chapter’s guidelines. The message was written by a senior executive of a stationary manufacturing company to the editor of a business magazine in the hopes of convincing her to publish an article about the company. The company prides itself on being the sole stationary manufacturer to market its products internationally through marquee outlets.

Kreative Toolz, our company, is a leading stationary company, specializing in a host of products to suit any organization’s needs. We pride ourselves on being the only indigenous

(Korean) manufacturing company to take its stationary products overseas. We have a state-of-the-art manufacturing facility that produces a vast range of products such as crayons, water colors, highlighters, pens, pencils, staplers and pins, punches, and spiral-bound folders. With the establishment of marquee outlets internationally, our brands have carved out a niche for themselves amidst a slew of global brands. The company is currently spearheaded by Thomas Sayers, our CEO, whose business acumen and marketing genius have resulted in the company growing profitably by 25 percent every year. I am sure that your readers would be delighted to know about our company and its products, and hope that you will feature us in a corporate story in your widely read and esteemed publication.