Your company imports vegan alternatives to meat products from an overseas manufacturer. The range is very popular

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Your company imports vegan alternatives to meat products from an overseas manufacturer. The range is very popular in your country for a variety of ethical, cultural, and religious reasons. The manufacturer has just been taken to court in another country as a trace of egg protein was found in one of the foundation products in the range. You immediately ordered spot checks on the product and, to your horror, similar traces were found.

The manufacturer maintains that this is an isolated incident caused by cross-contamination when they temporarily used another manufacturer to cope with an unexpected surge in demand.

They assure you that the product is now solely manufactured in-house and that they have full confidence in the purity of the product range.

You remain unconvinced, and besides, your three-month stock of the product is probably contaminated. You feel that you cannot sell the product into your markets in good conscience without warning customers of possible contamination.

Your task: Write a blog post for internal reading only. You should explain the situation, the fact that all stocks of possibly contaminated products will be destroyed, and your expectation that there will be a shortfall in supply until replacement stock can be imported. At the same time, you will need to warn employees that there may be an upsurge in customer enquiries and complaints once the story gets on social media.

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Related Book For  book-img-for-question

Excellence In Business Communication

ISBN: 9781292404806

13th Edition

Authors: John Thill, Courtland Bovee

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