4. Consider the alternative of increasing the value delivered by existing rental personnel. The text suggests possibly renting more kinds of equipment or selling items of use to guests who are renting bicycles, but consider other options as well.

a. Describe five ways that you think the existing personnel could increase the value of this business process.

b. For the five alternatives you developed in part

a, name and describe criteria for selecting among them.

c. Using your criteria in part

b, evaluate the alternative you identified in part a and select the best one. Explain your selection.

d. Redraw Figure 1 for the alternative you selected in part c.