5. Read the Home Depot case on page 228. Explain how you could adapt the RFM analysis...

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5. Read the Home Depot case on page 228. Explain how you could adapt the RFM analysis technique to classify models of washers and dryers. How would the RFM analysis help you quickly identify poorly selling products? Suppose you performed an RFM analysis for sales in each geographic region. Explain how you would use the results.

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Experiencing MIS

ISBN: 9780136078685

2nd Edition

Authors: David Kroenke

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