Define database marketing. Explain why the term is a misnomer. Give an example of the need for

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Define database marketing. Explain why the term is a misnomer.

Give an example of the need for database marketing other than ones described in this chapter extension.

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Experiencing MIS

ISBN: 9780133939149

6th Edition

Authors: David M Kroenke, Randall J Boyle

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Question Posted: Jul 19, 2024 04:04 PM

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Define database marketing. Explain why the term is a misnomer. Give an example of the need for

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Experiencing MIS

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