Define enterprise social network (ESN), and describe the primary goal of an ESN. Define Web 2.0 and Enterprise 2.0.

Explain each element of the SLATES model. Explain how changes in communication channels have changed the way organizations communicate with employees. Give an example _KEY TERMS AND CONCEPTS of how an ESN could benefit an organization. Define best practices, and explain how the ESN implementation best practices listed in Figure CE11-5 could improve adoption of the ESN.