Describe a use for RFM analysis at AllRoad. Explain what you would do for customers that have

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Describe a use for RFM analysis at AllRoad. Explain what you would do for customers that have the following scores: [1, 1, 1], [3,1,1], [1, 4, 1], [3, 3, 1], and [1, 1, 3].

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Experiencing MIS

ISBN: 9780133939149

6th Edition

Authors: David M Kroenke, Randall J Boyle

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