Describe a use for RFM analysis other than one discussed in this chapter extension. What business problem

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Describe a use for RFM analysis other than one discussed in this chapter extension. What business problem are you addressing? Assume a competitive strategy for the organization using your system.

State that strategy and explain how the solution to your problem contributes to your organization’s competitive strategy.

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Experiencing MIS

ISBN: 9780136078685

2nd Edition

Authors: David Kroenke

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