1. A marketing plan in a business firm would most likely deal with.
(a) production methods and technologies
(b) money and capital investments
(c) facilities and workforce recruiting
(d) sales and product distribution
2. The best goals or objectives for planning purposes would have which of the following characteristics?
(a) Easy enough so that no one fails to reach them
(b) Realistic and possible to achieve, while still challenging
(c) Open ended, with no clear end point identified
(d) No set timetable or due dates
3. The planning process isn’t complete until.
(a) future conditions have been identified
(b) stretch goals have been set
(c) plans are implemented and results evaluated
(d) budgets commit resources to plans