11. Th e fi rst element in a good business plan is . (a) an industry analysis...

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11. Th e fi rst element in a good business plan is

.

(a) an industry analysis

(b) a marketing strategy

(c) an executive summary

(d) a set of performance milestones

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Exploring Management

ISBN: 9780470878217

3rd Edition

Authors: John R. Schermerhorn

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