14. Th e two questions asked by Porter to identify the correct competitive strategy for a business...

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14. Th e two questions asked by Porter to identify the correct competitive strategy for a business or product line are: 1—What is the market scope?

2—What is the ?

(a) market share

(b) source of competitive advantage

(c) core competency

(d) industry attractiveness

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Exploring Management

ISBN: 9780470878217

3rd Edition

Authors: John R. Schermerhorn

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