2 During World War II and later, with the advent of television, high competition, losing contracts and

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2 During World War II and later, with the advent of television, high competition, losing contracts and reduced supply, how did Haigh's stay on top of the competition, ensuring that its brand image was not hampered? What type of leadership style did Haigh's display?

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Exploring Management

ISBN: 9781119874935

1st Asia-Pacific Edition

Authors: John R. Schermerhorn

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