20. Kim Harris owns and operates a small retail store, selling the outdoor clothing of an American...

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20. Kim Harris owns and operates a small retail store, selling the outdoor clothing of an American manufacturer to a predominantly college-student market. Lately, a large department store outside of town has started selling similar but lower-priced clothing manufactured in China, Th ailand, and Bangladesh. Kim is starting to lose business to this store. She has asked your instructor to have a student team analyze the situation and propose some strategic alternatives to best deal with this threat. You are on the team.

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Exploring Management

ISBN: 9780470878217

3rd Edition

Authors: John R. Schermerhorn

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