3. When a new business is quick to capture a market niche before competitors, this is ....

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3. When a new business is quick to capture a market niche before competitors, this is .

(a) intrapreneurship

(b) an initial public off ering

(c) succession planning

(d) fi rst-mover advantage

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Exploring Management

ISBN: 9780470878217

3rd Edition

Authors: John R. Schermerhorn

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