Describe a use for RFM analysis for Fox Lake. Consider golf, tennis, the restaurant, or the pro

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Describe a use for RFM analysis for Fox Lake.

Consider golf, tennis, the restaurant, or the pro shop as candidates. Which do you think is best suited to RFM? Explain your rationale. For your application, explain what you would do for customers that have the following scores: [1, 1, 1], [3,1,1], [1, 4, 1], [3, 3, 1], and [1, 1, 3].

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Experiencing MIS

ISBN: 9780132667166

3rd Edition

Authors: David Kroenke

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