Ethnocentrism, a feeling of cultural superiority, can interfere with cross-cultural communication; with sensitivity and cultural etiquette it

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• Ethnocentrism, a feeling of cultural superiority, can interfere with cross-cultural communication; with sensitivity and cultural etiquette it can be improved.

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Exploring Management

ISBN: 9780470878217

3rd Edition

Authors: John R. Schermerhorn

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