Given your answers to parts 13 (and those of other teams, if you have been presenting to

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Given your answers to parts 1–3 (and those of other teams, if you have been presenting to each other), consider the desirability of CRM product offerings for a variety of businesses. Specifically, suppose you have been asked to recommend two of the CRM products you’ve explored for further research. For each of the following businesses, recommend two such products and justify your recommendation:

a. An independent wedding planner who is working in her own business as a sole proprietor (like Anne Foster was before she joined Fox Lake)

b. An online vendor, such as www.sephora.com

c. A musical venue, such as www.santafeopera.org

d. A vendor of consulting services, such as www.crmsoftwaresolutions.ca

e. A vacation cruise ship line, such as www.hollandamerica.com Present your findings to the rest of the class.

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Experiencing MIS

ISBN: 9780132667166

3rd Edition

Authors: David Kroenke

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