In today’s turbulent economic climate, it is no longer safe to assume that an organization that was highly successful yesterday will continue to be so tomorrow—or that it will even be in existence. Changing times exact the best from strategic planners. Th ink about the situations currently facing the following well-known organizations. Th ink, too, about the futures they may face.

McDonald’s Ford Sony Apple Computer Nordstrom Electronic Arts Yahoo.com National Public Radio AT&T Ann Taylor Th e New York Times Federal Express