Over a span of more than 30 years, Apple Computer has generated some of America’s greatest business successes and has also experienced major failures. Apple Inc. ignited the personal computer industry in the 1970s, bringing such behemoths as IBM and Digital Equipment almost to their knees; stagnated when a series of CEOs lost opportunities; and rebounded tremendously since the return of its co-founder and former CEO, Steve Jobs.

Th e fi rm represents a fascinating microcosm of American business as it continues to leverage its strengths while reinventing itself. With the world reveling in iPads, iPods, iPhones, and iMacs, what’s next for a fi rm that continues to face a tough economy and stiff competition?