Suppose that THL decides to start a van rental business in the United States. Suppose that it is considering opening operations in Alaska, California, Arizona, New Mexico, or Florida.

a. Given the nature of THL’s current camper-vehicle rental activities, which of those states do you think would be best? Justify your decision. Consider potential competition, market size, applicability of THL’s experience, and other factors you deem relevant.

b. Summarize THL’s competitive strengths for this new operation.

c. Summarize THL’s competitive vulnerabilities for this new operation.

d. Describe how its reservation system adds value to this new operation.

e. Summarize the problems that you think THL might have in running a business 7,500 miles (or more) from its headquarters.