The Baby Boomer market has both money and time, but not as much information technology capability as

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The Baby Boomer market has both money and time, but not as much information technology capability as they need, and they do not like it.

With your team, brainstorm products that you could sell to this market that would address the Baby Boomers’ techno-ignorance. For example, you might create a video of necessary skills, or you might provide a consulting service setting up Microsoft Home Server computers. Consider other ideas and describe them as specifically as you can.

You should consider at least five different product concepts.

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Experiencing MIS

ISBN: 9780132667166

3rd Edition

Authors: David Kroenke

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